Customer intelligence
Your customer data is spread across systems. Start with one decision, such as who needs attention or which action is worth taking, and test it against the record you already hold.
NTWRK is a Melbourne consultancy that builds intelligence into the systems your business runs. We start with a 30-day proof of concept.
30 DAYS · RANK THE USE CASES · TEST ONE · DECIDE WHAT COMES NEXT
Your team can check
Services it may still need
SELECTED CLIENTS
Your customer data is spread across systems. Start with one decision, such as who needs attention or which action is worth taking, and test it against the record you already hold.
Your team has a process that takes too much manual work, or an AI pilot that never became useful. Start with that workflow and test what should change.
Before your next renewal: five questions about what stays when the contract ends.
We review the decisions worth improving, rank the possible use cases and test one against criteria agreed before the build. At the end of 30 days, you have evidence for the next decision: build, buy, change the process or stop.
A record of the current systems, data and working practices relevant to the problem.
The use cases assessed, ranked by value, feasibility and risk.
A working proof of concept, with its test results and known limits.
A decision pack that sets out the evidence and what should happen next.
The POC tests an idea on agreed cases. It does not establish production readiness or guarantee a return. It runs in your environment or an agreed, controlled NTWRK workspace. The scope sets out access, deliverables and handover. Any production build is agreed separately.
The use case determines the build. These are the parts we may need, with the deliverables and dependencies agreed in the scope.
Customer data, source mappings and definitions brought into a record your team can use.
The behaviours and events that matter to the decision being tested.
Scoring or prediction logic, with the tests and documentation needed to review it.
Rules that turn the evidence into a recommended next action.
The steps that carry the decision into the tools your team uses.
AI assigned to a defined task, with agreed permissions, checks and escalation points.
A baseline and outcome measures that show whether the work is useful.
Documentation, runbooks and training for the people responsible for the completed work.
A useful system needs an owner inside the business. Someone must be able to inspect the logic, approve a change and keep the work running when a supplier relationship ends.
Before the next contract, ask for the deliverables, access rights, ongoing costs and handover responsibilities in writing. That makes the ownership claim something you can check.
Marketing, operations, data, finance and risk will ask different questions. The proposal should answer them before the build starts.
You get an assessment of the current situation, a ranked set of use cases, one working proof of concept and a recommendation on what to do next. Before we build the POC, we agree its test cases and success criteria. A production build is a separate decision, based on what the proof shows.
No. We need enough access to assess a useful problem and understand the limits of the data behind it. The first step is to find out what can be tested, what needs fixing and whether a build makes sense. Bring the decision you want to improve and the systems involved.
We hand over the agreed findings, test results, documentation and completed POC artefacts. The scope sets out their format, where the work runs and any remaining dependencies. Stopping after the proof is a valid outcome. The point is to make the next commitment with evidence, including evidence that says stop.
That is a delivery requirement to agree before the build. We identify who will own the work, what access they need and what documentation and training the handover must include. A completed POC may still need further work before production. Ask to see the handover responsibilities in the scope.
Wes Fischer writes about the decisions behind the build: what to keep, what to question and what to test before committing. Read a field note, then subscribe if it earns a place in your inbox.
You're subscribed to Build to Keep. The next issue will arrive by email. Every issue includes an unsubscribe link.
Check your inbox. We've sent a link to confirm your subscription. Click it to receive Build to Keep.
We couldn't complete your subscription. Please try again in a moment.
Email delivery is stopped for this address.
We haven't sent a confirmation email. If you'd like us to check the delivery status, email hello@ntwrk.com.au from this address.
START WITH THE DECISION
Start with a 30-minute conversation about the problem, the systems involved and what a useful proof would need to show.