BACKFresh Off the (Word)Press — Content Management Systems and You
We’ve demonstrated the importance of keeping things neat and tidy with SEO, and also the web design best practices to take to heart while building your business. Now it’s time to take a look at the finer details; the important little cogs that keep your well-oiled machine working the way it should. Because of the broad definition of ‘content’ within an industry like digital marketing, the organisation and order of a business’ website are more imperative than ever. A business’ productivity is defined by the way it stores, manages, and edits its content.
Building a comprehensive and intuitive website that represents the aesthetics and the face of your brand can prove to be a challenge, especially when you might lack the expertise in the field necessary. Technical expertise and jargon can be a hindrance as much as they are an advantage. It’s not just about looks, it’s also about organisation. A good-looking website is important, but an organised library of content is also key. Finding a content management system that suits your business’ needs will boost the credibility and streamline the internal cohesion of any website.
WordPress is a prime example of a quality content management system.
Delivering user-friendly content without the technical jargon
You might recognise WordPress from the days of online bloggers and angsty teenage years. However, WordPress is more than just an online platform for the casual blogger. It’s a comprehensive content management system (CMS) with the capability of integrating plug-ins and extensions that allow your business to organise its content appropriately. It’s open source, recognised, and supported worldwide. What’s not to love?
WordPress stands out from a crowd of content management systems because of its user-friendliness and easy-to-use features. Technical jargon is pointedly absent in most of its features and applications, which only serves to extend their reach across industries and uses among the masses. Niche content management systems are well and good for a specialised industry or business, but WordPress is the way to go if you’re looking for something with multi-users, roles, and capabilities that allow for collaboration across the board.
Strong organisational capabilities for your posts
Keeping the order of things is one of the keys to success. CMSs are designed to keep your content as organised as possible, and that includes systems like hierarchically-structured posts and page formats. With a CMS like WordPress, you have complete control over the prioritisation and organisation of your content. Similar posts or pages can be grouped under the same content and category types, and your posts can be edited and published from several modes: draft, review, schedule, and even set to private.
A strong core of organisation keeps things in order for a smooth-running business.
Search-engine friendly and easy site management
With everything in one place, it’s easy to keep things in order. And with a globally recognised system like WordPress, it comes with certain perks to do the work for you. Its internal systems facilitate site maintenance with updated features to keep your website running as smoothly as possible. Facets like custom branding and design apps are crafted separately but in parallel with the functionality development of its features.
Its search engine-friendliness is another added advantage of WordPress. Its features and applications guide your business’ content to improve its crawlability and ensures that you’re delivering semantically correct content.
Do things that spark joy
At the end of the day, organisation is always the key to happiness. Keeping your business’ content neat and tidy keeps your business running like a well-oiled machine, with every cog where it should be. And if it isn’t running as smoothly as it should, a well-organised system means you can trace the pain points and resolve them as quickly as possible.
