Website Redesign & Development

Scope Involved
  • HTML, CSS, and JS
  • Content Delivery Network (CDN)

Website overhaul leading to improved customer experience

As part of their website audit, NTWRK analysed Darryl Hathway Painting and Decorating’s Website performance using Lighthouse. The results were disappointing with both desktop and mobile scores in the red, indicating poor page load speed.

Diving deeper into the analytics using PageSpeed Insights, the team identified issues pertaining to page elements (plugins) and unoptimised images as main contributors of the website’s poor performance.

To address these critical issues, the team manually crafted HTML (template), CSS (styling) and JS (logics), in order to produce lighter-to-render responsive web pages. Further, through the use of Content Delivery Network (CDN), the team was able to reduce the latency for static content assets such as libraries and compressed images. Third-party dependencies were also minimised in order to prevent bloated and unnecessary reliance, and to improve site security.

Front Page

Another area of focus is the revamp of the customer contact form. Our audit determined that Darryl Hathway Painting Decorating’s previous contact form lacked visual cues and focussed questions. The team decided to overhaul the contact form, adding in visual elements and optimising the questions asked to better improve the customer journey and help DH gain a better understanding of the user’s needs.

Quote Form

This resulted in a dramatic increase in website optimisation scores on both desktop and mobile which will contribute towards greater customer experience and better lead generation.

Website optimisation snapshot (desktop)

 

Before
  • 17
    Website optimisation score
  • 6.9 seconds (slow)
    Speed index
After
  • 86
    Website optimisation score
  • 2.3 seconds (average)
    Speed index
Website optimisation snapshot (mobile)

 

Before
  • 3
    Website optimisation score
  • 21.9 seconds (slow)
    Speed index
After
  • 56
    Website optimisation score
  • 6.3 seconds (average)
    Speed index
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