The removability test
If the supplier leaves and the work stops running, you did not buy capability. You bought access.
Read the noteBUILD TO KEEP / FIELD NOTES
Field notes on the intelligence you keep.
Founder-led notes on customer intelligence, operating intelligence, and the December 2026 disclosure duty. One idea at a time, with the reasoning behind it.
01 / FIELD NOTES
The ownership argument, note by note.
Start anywhere. Five notes and a field guide are live; the next four are planned.
The report got the architecture right. It got the owner wrong.
The new martech map is right about where everything is going. It is silent on the one layer you have to own, and in Australia that layer is about to become the law.
Read the noteWe read 33 of Australia's biggest brands' privacy policies. One was ready for December.
From 10 December 2026 the law makes businesses disclose the automated decisions they make about people. We checked who already does. One in thirty-three.
Read the noteYou'll have to explain the decision.
A field guide to owning your customer intelligence before December 2026. Read it in full here, or take the PDF and the one-page readiness checklist.
Read the guideRent the platform. Keep the customer intelligence.
Renewal season is when businesses learn what they truly control. An export is not enough if the learning stays behind.
Read the noteRent breadth. Own the decision.
A frontier lab's open-weight model clarifies the choice: when to rent general intelligence, and when to control a decision system of your own.
Read the noteAI readiness starts with the customer record
AI does not fix weak customer data foundations. It exposes them.
Why AI pilots die
Most AI pilots never reach production. The difference is where they are built.
Your next customer is an agent
Customers are sending AI to do the research. The new question is whether a machine can find, read, and choose you.
The loyalty program is a model
Every loyalty program is a scoring model wearing a brand. The question is who owns the score.
The claim, then the proof. Nothing here you have to take on faith.
FIELD NOTES
One useful idea at a time.
Founder-led notes on the intelligence you keep. One claim, then the reasoning behind it. No ads, no sequence, no filler.
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