FOR LEADERS

Different responsibilities. One decision to make.

A proposed build needs to make sense commercially, fit the systems you run and have someone ready to operate it. You may hold one of those responsibilities or several. Here is what to check before committing.

01 / FIVE SEATS

What each seat needs to see before saying yes.

Each role asks a different question of the same proposal. The check list under each one is what to ask for in the scope.

01 · CEO or COO

Will this change the work?

You need to know which process improves, who is responsible for it and how the result will be measured. A successful demo answers only part of that question.

The 30-day proof tests one candidate against an agreed measure. Its decision pack shows what worked, what remains unresolved and whether a production build is worth pursuing.

What to check
  • The current process
  • Test results
  • Operating owner
  • Requirements for production
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02 · CMO

Will this improve a customer decision?

Your team needs a reliable way to choose the next action. More segments and another dashboard are useful only if they change what happens for the customer.

Start with one decision, such as prioritising contact or changing a lifecycle message. Test it against your own data and connect the result to a measure the team can use.

What to check
  • The customer definitions
  • Proposed action
  • Baseline
  • Way to measure the outcome
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03 · Head of data or CDO

Can we inspect it and maintain it?

You need to know where the data moves, which dependencies are being added and who will support the work after handover.

The scope should make the architecture, access and deliverables explicit. The handover should include the agreed code or configuration, definitions, tests and documentation. The proof’s environment and any transfer work must be clear from the start.

What to check
  • The system map
  • Source access
  • Dependency record
  • Handover criteria
See what your team keeps
04 · CFO

Does the evidence justify the next investment?

The build cost is only part of the decision. Your team also needs to understand hosting, software licences, model usage, maintenance and the people required to run the result.

The proof provides a bounded first step. Its recommendation should set out the evidence for continuing and the costs or uncertainties still to resolve. Buying a product, changing the process or stopping remain valid outcomes.

What to check
  • The success measure
  • Options considered
  • Expected running requirements
  • Next-stage scope
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02 / THE INTERNAL BRIEF

Put these questions in the internal brief.

Before approving a 30-day proof, give the people involved a shared starting point.

Bring the questions you cannot yet answer to the first conversation.

Book a call A 30-day proof on one decision.
Internal brief · 30-day proofSix questions
  1. Which decision or workflow are we testing, and why does it matter?
  2. What evidence would justify the next investment?
  3. What data, systems and people are needed for the test?
  4. Where will the proof run, and what will we receive at handover?
  5. What risks, dependencies and running costs need to be understood?
  6. Who will decide whether to build, buy, change the process or stop?
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START WITH THE DECISION

Bring the decision worth testing.

Start with a 30-minute conversation about the problem, the systems involved and what a useful proof would need to show.

Book a call First engagement: a 30-day proof on one decision.