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COOKIE NOTE

What we measure, and how to turn it off.

We sell data ownership, so we hold ourselves to the same standard here. When you arrive, measurement is off and nothing that tracks you loads until you choose Accept. Choose Keep it off and the site works exactly the same. Change your mind any time with the control below.

What is essential

One small entry in your browser remembers the choice you made on the banner, so we do not ask you again on every page. It is not used to track you and is not shared. If you accept measurement, Google Analytics also sets its own cookies; decline and it sets nothing.

What runs only if you accept

If you accept, we load Google Analytics to see which pages are read and which are not, so we write better. That is the only non-essential measurement on the site. Until your Accept reaches it, the analytics is held in a denied state and collects nothing. If you decline, it never loads.

What we do not do

We never sell your data. No third-party trackers beyond the single analytics tool named above. Accept does turn on Google's advertising-consent signals that come with Analytics; we do not run our own ad cookies or ad campaigns off this. We record only that a choice was made, with nothing that identifies you.

When you give us your details

When you subscribe, book a call, or download a guide, we keep what you sent, your email and the company domain it belongs to, in our own systems on our own infrastructure. We also record how you engage with us, a download, a click, the pages you read, and we score that automatically to decide, internally only, which conversations to follow up first. The logic is simple and explainable, we will tell you how it works if you ask, and we never use it to make an automated decision that has an adverse effect on you. Ask us what we hold, ask us to correct it, or unsubscribe, any time, and we act on it promptly.

Change your mind

Questions about any of this go to a real person at [email protected].