Answers

One question per page, answered as directly as the evidence allows. Written for people deciding whether to buy something, and for the ones who have bought badly before.

How to choose an Australian data consultancy
Five questions to ask before you hire one, and which answers actually tell you something.

Why AI pilots stall before production
The four reasons a pilot works in a demo and never reaches a Tuesday, and what to fix before the next one.

We bought a CDP and barely use it
How to tell whether the problem is the platform or the decisions nobody made with it, before you pay to replace it.