Website Redesign

Scope Involved
  • Website redesign and developing
  • Logo redesign

Website Redesign & Developing

We got together for a sit-down with CIT and had a thorough study of their previous website. In doing so, we got a clear understanding of where it needed improving. We buckled down and concluded that CIT would benefit from a comprehensive website to improve page speed and load-time of their pages.

Prior to our involvement with their website redesign, we found several core issues that were immediately addressed by our in-house web developer. These changes were made with the focus of improving webpage load time and to accurately pinpoint the core issues that plagued their website. The largest issue we noticed was that they were lacking a cohesive customer and user journey.

 

WEBSITE HOMEPAGE (BEFORE)

From there, we laid out a plan to deconstruct and reconstruct their site into something that was both aesthetically pleasing to the eye and comprehensively intuitive and functional.

We first addressed the main issue of setting up a secure HTTPS site in order to improve website security. Once a secure site was launched, we configured the mixed content of HTTPS for an optimised customer experience. Seeing that CIT was in and of itself an IT-heavy business, we secured better password permutations and authentic keys and salts to further reinforce the security and stability of their site.

 

WEBSITE HOMEPAGE (AFTER)

Thereafter, we focused heavily on keeping their plugins and themes up-to-date with the latest major WordPress releases. As we did so, we removed any fatal errors that were lying hidden beneath the woodwork. From our web redesign, CIT’s page speed skyrocketed almost instantly. We saw marked improvements in their website optimisation and load-time for both desktop and mobile-friendly versions.

Website optimisation snapshot (desktop)

 

Before
  • 76 (average)
    Optimisation score
  • 2.8 seconds
    Speed index
After
  • 76 (average)
    Optimisation score
  • 2.8 seconds
    Speed index
Website optimisation snapshot (mobile)

 

Before
  • 47 (slow)
    Optimisation score
  • 8.8 seconds
    Speed index
After
  • 47 (slow)
    Optimisation score
  • 8.8 seconds
    Speed index
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