Better questions before the next technology decision.
Notes on customer data, AI in everyday work and the systems worth building. Each issue takes one decision seriously: what to rent, what to keep, what to test and what the evidence says.
One useful idea at a time.
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What you would already have.
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Field note
Read the note
Rent breadth. Own the decision.
When general AI is enough, when a decision system is worth building, and what to check before you spend.
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Answer
Read the note
How do I test whether we own our customer data platform or just rent access to it?
Seven questions to ask before signing or renewing a customer-intelligence contract.
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Review
Read the review
What 33 Australian privacy policies say about automated decisions.
A review of 33 published privacy policies and what they say about automated decisions, with a dated correction to its earlier counts.
The evidence includes our own numbers.
From issue one
The first issue reported zero citations in 720 answers to the questions our buyers ask.
The result was published because the method and the starting point matter as much as the eventual improvement.
The terms
One idea worth your time.
A short note. A practical question, the evidence behind it and something to take into your next conversation. An issue goes out when there’s something useful to say.
Your address stays under our control.
The list sits in a database we control, and we don’t sell or rent your address. The privacy notice explains the services we use to store the list and send each issue.
An easy way out.
Every issue includes an unsubscribe link. One click stops future issues.
STILL DECIDING
Bring the decision you’re weighing.
Start with a 30-minute conversation about the problem, the systems involved and what a useful proof would need to show.